Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive? MORE SO EXPENSIVE VIDEOS: Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider https://youtu.be/BORVxbsdkCM?feature=shared Why Michelin-Starred Chefs Are Paying Premium For One Of Korea's Rarest Seaweeds | So Expensive https://www.youtube.com/watch?v=uSEOfPg0Ki4&t=0s Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider https://www.youtube.com/watch?v=b5k2ewUwInc&t=0s 00:00 - Intro 01:12 - Lego's Rise 02:39 - The Lego System 05:39 - Lego's Fall 07:39 - Adult Fans Of Lego 13:07 - Conventions 14:32 - Lego Resale Market 17:34 - Lego's Rise (Again) 19:37 - Products For Kids And Adults 22:54 - Why Lego Is So Expensive 25:51 - Will Lego's Success Last? 28:04 - Credits Why Lego Is So Expensive | So Expensive | Business Insider ------------------------------------------------------ #lego #toys #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/insiderbusiness Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider