Case Study – LifeLock: Audio as a Strategy

From the time Rush Limbaugh's host reads propelled the brand into new levels of awareness, LifeLock has been a true believer in the power of audio to build brand and drive performance. Steve Blackford explores how a legacy terrestrial radio advertiser has transitioned its media strategy into online radio as well as the fragmented podcast space. How are the new programmatic and audience-based tools allowing for a new blend of top-to-bottom audio planning? PRESENTER Steve Blackford, Director, Offline Media & Identity, Gen Digital