Advertising has the power to shape the world around us, influencing both our perceptions and beliefs. While some may find it intrusive, it undeniably funds content and sustains the internet. Since its origins in 3000 BC, advertising has evolved significantly, and with these changes come new challenges and ethical considerations in the digital age. Like any powerful tool, its responsible use is essential and must be addressed. Anupriya Acharya, Chief Executive Officer of Publicis Groupe South Asia, commands nearly three decades of excellence in media and advertising across India and Southeast Asia. A seasoned leader with 18 years in CXO roles across leading organisations, she excels in creating client-centric structures and capabilities that foster innovation and growth. In her current role as the CEO of Publicis Groupe South Asia, she oversees a task force of 6000 professionals and steers all Publicis Groupe’s agencies in South Asia, presiding over creative, media, technology, and PR including powerhouses like Leo Burnett, MSL, Starcom, Zenith and Digitas. As an active industry influencer, Anupriya holds positions on the boards of BARC, AAAI, MRUC, MMA, ASCI, and the DB Corp Board. A two-term President of the AAAI, the apex trade body for advertising agencies in India, her influence extends as a Jury lead to major global and domestic industry awards too. She has been recognised in Fortune Magazine’s Most Powerful Women in Business List for three consecutive years, as well as in the Forbes’ W-Power Trailblazer. An alumnus of IIT Roorkee, she is a fitness enthusiast and a regular at high altitude adventure trips. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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