Simon James: Group VP Data & AI (Publicis Sapient) - CX with Chopra

"The Key to Exceptional CX with Simon James" 🎧 In this episode, I had the pleasure of hosting Simon James, the international lead for data and AI at Publicis Sapient. We dived deep into the art of customer experience (CX), exploring how building positive memories can significantly impact CX and drive business success. 🌟 Top Takeaways: • Building Positive Memories: Creating lasting positive impressions is crucial for a memorable brand. • Data Utilization: The challenge lies in responsibly using data to predict consumer behavior and drive growth. • Personalization: Tailoring experiences to meet consumer expectations is key, but requires balancing data with common sense. • Customer Retention: Focus on reputation and delivering consistent, exceptional experiences to retain customers. AI in CX: The future of AI is bright, and its democratization offers exciting opportunities for brands to innovate.