Q&A – Maximizing the Creator Economy for Brand Benefit

Capitalizing on the "Creator Economy” has become an essential element of the media mix for many brands. But what new skill sets and metrics apply here? One of Austin’s best Creators, Jane Ko from " A Taste of Koko” shares her insights into the best practices for working with her new breed of media. After working with 600 brands across a number of agencies and holding companies, she explores what to do, what not to do, and how to truly engage your audience in this rapidly expanding channel. INTERVIEWEE Jane Ko, Host, A Taste of Koko INTERVIEWER Cory Treffiletti, Contributing Writer, MediaPost