Q&A – AI, Year 2: A Post-Hype Discussion

Artificial Intelligence and Machine Learning are not new. The technologies have impacted programmatic media buying for some time. But a year after the shooting star ChatGPT forced all media agencies to publicize their AI roadmaps, we check in with one of the largest media buyers on the planet about their plan. How has GroupM broken down the AI opportunity and challenge? For media buying algos? For creative? For the growing power of platforms working both ends of the buy/sell market? INTERVIEWEE Oscar Garza, Managing Partner, GroupM INTERVIEWER Steve Smith, VP, Editorial Director, Events, MediaPost